This year’s Baltic Brand Forum is all about attention – NO SEARCH NO GLORY.
The fight for people’s attention remains one of the greatest issues in communication.
People won’t look for you if you are boring. But if you are interesting and noteworthy, people will search, which then opens up opportunities to attract investment and talent, or to sell products and services.
The forum will focus on the ways we can attract attention and monitor “share of search”.
We will also discuss concepts like “net positive attention ecosystem”, brand health, the current unprecedented crisis in trust, brand activism, and best practices for supporting Ukraine, as well as other important causes.
At the Fourth Baltic Brand Forum, we invite you to look back at 2022 in the industry, share your experience and celebrate brands that have earned the opportunity to be called the best of the best at Baltic level.
Through discussions with guest speakers and representatives of successful brands in the Baltics, we will find out the real price of attention in this day and age.
Program:
- panel discussions
- special guest speakers
Les Binet - Head of Effectiveness at adam&eveDDB | Share of Search: A New Way to Track Brands and Advertising
Blake Cuthbert - OMD EMEA CEO | Re-building Trust & Empathy in the Age of Attention
- Baltic Brand Awards Ceremony
This year we have teamed up with Ziedot.lv to continue bringing attention and support to Ukraine. So – when you purchase a ticket, you donate 5 euros for freedom and peace.
The forum will be available live online without restrictions or in person if presenting an entrance ticket.
The event will be held in English.
Additional information is available at https://balticbrands.eu/en
Organised by MAGIC , OMD and RAIT
Partners: GOOGLE, Latvijas Zaļais Punkts, Element Digital
Media partners: TV3 GROUP, DELFI, IR NAUDA, EHR, JCDECAUX, RADIO SKONTO, SANTA.LV, RĪGAS VIĻŅI IZDEVNIECĪBA, DSSCREENS.LV
